If users come across old content on your website, they will consider your site as an old site in their mind and will not be able to trust your site one more time to get the answers to their questions, so they will leave your site. Repeating this by other users, cause an increase in the bounce rate and reduces the dwell time
As you know, bounce rate and dwell time are the two important factors in determining a site ranking on the Google results page, so the website ranking decreases over time. Now, if you constantly update a site and its content, the traffic to it will increase with each update, which has a perfect effect on SEO. In this article, we are going to get acquainted with how to update the content of a site, but more than that, we need to know the effects of updating the site on SEO.
Updating old content is effective in these fields:
- The reason for the trust of more websites to link:
When you update content and post content related to new information, due to the fact that other sites may not have done this update yet and may not have content related to new topics, they may link to your site, so over time your site will be considered as a reputable source.
- Gain user trust:
If the new content quickly replaces the old one, it will gain the trust of users who click on your site to get the answer to their question. It takes effort to achieve any success, as it does here, and if you want to make users trust your website, you should try your best to keep the site up to date, which will become a source and the user may share with others.
- Better site optimization:
In the past, SEO expert tried to attract Google’s attention by using too many keywords and get high rankings in the search engine results page , while today, excessive use of keywords causes the site to be penalized.
