Even though you care about SEO, you may still fail and not get the desired results, all of which are because of mistakes made in SEO. By realizing the reasons for failure, and discovering the one which caused your website not to reach to the top rankings in the search engine results page, and solving the problem you can achieve success.
Reasons for SEO failure:
1- Focusing too much on keywords:
In optimizing a website , using keywords that increase the traffic to your website is very important, but we should not ignore the fact that content is more important than keywords. We should focus more on producing quality content and a long form one than a short content that has lots of keywords.
Nowadays, Google algorithms such as the Panda algorithm is designed to recognize short, low-quality, low-value content which gives users the opportunity to have access to engaging and rich content in search results, so that it is no longer possible for site owners to use old techniques to rank higher on google.
To solve this problem, you need to replace quality and long form content with short and low quality one so that Google algorithm considers your content as a valuable one.
2- Not taking backlinks seriously:
Backlinks are so important in optimizing a website and should be taken seriously. After producing quality content, website owners may think that backlinks are created by themselves, so they do not try to create them and forget the link building which is one of the most important techniques of website optimization, which will lead to SEO failure.
To solve this problem, you need to create a content which is suitable for linking, in other words, you should try to create a content which is being used as the source of other websites, so that they link to your website regularly.
