Social networking is one of the new technologies that has recently affected human life, so that people cannot be even a day away from these networks. Social networks, in addition to being used to communicate with people, also have significant effects in the field of business and marketing.
Because everyone has access to social media and uses it to connect with friends and do everyday things, social media can be used to succeed in marketing and business. But because these networks are new, people make some common mistakes in using them intentionally or unintentionally, which have a detrimental effect on their business instead of positive ones. In this article, we will tell you about some common and destructive mistakes in social networks.
Each of the social networks is like a separate country in which the activity has some rules and frameworks that, if not observed, will cause harm to other people and their reputation, or sometimes lead to the payment of fines.
Those who use social media to market and drive people to their website, it is necessary to pay attention to the points mentioned in this article.
Lack of strategy
None of the businesses that have no strategy or plan have had any success in their activities. To succeed in your business, you need to define your strategy in advance and plan carefully for each time and each step, because without planning, your business will be suspended in the air and you will not be able to take any useful action.
Having a strategy means determining the type of activity, gaining sufficient knowledge of the business audience, determining the reason for creating a page and account on social networks, determining the times of activity and posting times, determining the type and how to design posts and ...is. You need to have a clear strategy and planning before you start to be successful in order to achieve your desired goal. If you do not follow this and the specific program is not specified, you cannot have significant activity on social networks, so you cannot penetrate your audience and direct them to your website.
Not knowing your audience
Your followers are one of the most important elements of a business page, and in order to attract a large audience, you need to know enough about them to be popular with them. You need to know who your target audience is. What age group are they in? What is their taste? What kind of content production and what kind of pages do they like and prefer? Not knowing enough about your audience will confuse and make you unsuccessful.
Crisis Management
The ability to manage crises is sometimes necessary to solve problems and improve performance on social networks. Based on social networking algorithms, over time, your pages may have problems or a decrease in followers, and so on. For example, this may be due to duplicate content and your posting process. In this case, you should identify the problem and replace it with better solutions so that you can manage this course well and get rid of this situation.
Lack of professional ethics
Social networks are a platform for communication and interaction between people and the audience is looking for pages that can interact well with them. In this case, they are affected and can use their experiences, and in the end, it leads to buying and using the services of that page. Communicating and interacting healthily with people requires professional ethics. For example, some business owners in cyberspace overestimate themselves and their business, which is self-aggrandizement and not only does not cause interaction but also causes the loss of some audience. Therefore, professional ethics in creating interaction, attracting and retaining users and continuing the process of activity is necessary to be present in social networks.
Insert multiple links
Using a lot of links in each social media post will confuse and bore your audience, and if the number of links is high, they will not pay attention to any of them. Although social networking is a good platform for getting backlinks , the balance in placing links must be maintained. It is better to consider only one link for each post.
Low interaction
Social networks, as their name suggests, are a platform for communication and interaction with people, and for a strong presence and popularity among people, you must have good interaction and communication with people, otherwise you cannot have a strong and effective presence.
