The desire of all website owners is to be able to optimize their website as soon as possible in all fields, so that they can get a high ranking in the search engine results page and ultimately get high traffic to their website, which is one of the things that has a great impact on Google rankings. Now we are going to talk about the optimization of the website on mobile in this article.
Mobile SEO is the act of optimizing your website for users on smartphones and tablets. In other words, the process of ensuring that users who access to your website through mobile devices and tablets will get a great user experience after using the website through the act of site optimization that you have done.
Use Google mobile-friendly test:
To check if a website is easily accessible on mobile device for the user or not, you can use Google mobile-friendly test. The way of using this tool is to type the URL of the website you want to check, it gives you a list of problems identified by this tool, which your website has in the field of being accessible on mobile devices, this test usually takes less than a minute, which can help you to optimize your website on mobile devices .
Algorithms that Google uses to rank the websites on mobile:
1- Mobile-Friendly Algorithm:
The Mobile-Friendly algorithm caused web designers to design mobile-compatible websites so that, the user could use the most accessible tool, mobile, to enter a site without any error.
2- Mobile First Index Algorithm:
With the increasing use of mobile phones, Google introduced another algorithm called Mobile First Index, which showed that Google's first priority for ranking websites is the mobile version, and the second one is the desktop version, which made a huge change in website designers’ programs.
After the introduction of this algorithm, websites that were not optimized for mobile faced a decrease of ranking in the Google search engine results page, while websites with the following features had an increase in website ranking:
- Websites that had a high loading speed on mobile.
- Websites which provided a good user experience because they didn’t need to visit the website through desktop.
- The ones with a good link building.
Read more on: https://www.dotnek.com/Blog/Web/what-is-a-mobile-seo
