Google has developed algorithms to deal with unsafe and unreliable sites to provide the best service to its users. There are some sites that try to deceive users by presenting false content, in which case they will face protests from many users. Google has introduced the YMYL algorithm in 2018 to deal with this problem and provide the best and most reliable sites as a result of user search. This algorithm is designed and provided to deal with and remove unsafe sites or sites that seek to deceive users. YMYL stands for your money, your life, which indicates that this algorithm will affect more sites whose field of work is health and treatment or financial and economic.
How the YMYL algorithm works
This algorithm will affect sites that operate in the field of health or financial and economic. Because most sites were trying to deceive users and offer them advice that had a negative impact on their health. Or many sites deceived users to steal money and scams, which led to protests from many users. Google developed an algorithm to counter such scam sites that targeted people's health and money. In fact, Google, as the representative of many users, came to consider many strictures for such sites to prevent users from losing money and scams.
How this algorithm works is that it puts all the sites that work in the field of medicine, treatment, health, economics, finance, loans, etc. under a magnifying glass and analyzes all their contents so that if Seeing something that deceives the user removes the website from its list so that it is not displayed to users.
After a website has been analyzed by the YMYL algorithm and the type of website has been identified in what field it operates, websites whose type of activity is in the field of treatment, health and finance are examined by the EAT algorithm for further assurance and analysis placed.
This algorithm was created in 2019 and was used to remove unreliable websites from the lists displayed in search results. The algorithm removed many unreliable sites that provided unreliable content to deceive users, after which it became clear that Google was focusing on providing quality and reliable content.
In simpler terms, it can be said that the sensitivity of this algorithm is on websites that operate in the field of health and health and financial and economic. First, all sites are reviewed and analyzed by this algorithm. If the websites are in the field of medical and financial activities, they will be further examined by the E.A.T algorithm. Sites that are examined by the E.A.T algorithm, all their content and content are analyzed very carefully to remove the site from the list of displays in users' search results if there is something suspicious that deceives users.
