Principles and rules of internal and external linking

Linking is used to direct users from page to page to increase traffic or introduce and advertise. Linking is done in two types of external linking and internal linking and has a great impact on the SEO of the site.

Linking is used to direct users from page to page to increase traffic or introduce and advertise. Linking is done in two types of external linking and internal linking and has a great impact on the SEO of the site . To have a good SEO, you can use this opportunity, but linking must be done in principle. For basic linking, pay attention to the points mentioned in this article.

Principles and rules of internal and external linking

What is internal linking?

Internal linking is very important in increasing the ranking and traffic of the site

There are two types of linking:

1- Internal linking

2- External linking

Internal linking is called linking that is done between different pages of a website. The way a website links from one page to another. External link building is when another website links to one of the pages of your website, which is also called backlink or external link.

The importance of internal linking

Optimizing the internal links of the website helps users to better find and access related content and pages, in which case the needs of users can be met in the best way and form.

In addition, crawlers in search engines and optimization can more easily move inside your site posts, pages and content, which has a very good and positive effect on you. In other words, internal linking , if done in a principled and standard way, will have a positive and good effect on indexing the website address and pages.

Bounce rate, which is the most important measure of users, is inversely related to internal link building. The lower the bounce rate, the better your internal link building is.